Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2021

Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai

O le Hotel New Grand Ready-to-eat Meals o se mamanu teuteuga mo meaʻai ua saunia, e aofia ai le kari povi, kari moa ma le sosi pasita Napolitan. O le atigipusa e faia i le pepa mafiafia ma e faʻaaogaina le ata o se ulo tele e fai ma ana elemene autū o le kalafi. O le mamanu faigofie e aloese mai ata tusi ma ata o meaʻai e masani ona vaaia i teuteuga o meaʻai ua saunia. O le faʻamoemoe o le faʻaalia lea o tu ma aga masani ma le mamalu o se faletalimalo taʻutaʻua i Yokohama faʻatasi ai ma sina uiga malie. O le teuteuga e talafeagai mo taumafataga i le fale ma e filifilia foʻi e fai ma meaalofa.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Hotel New Grand Ready-to-eat Meals Teuteuga o Meaʻai e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.