Organic Rice Taga e Kazuo Fukushima and Haruka Takeuchi

O le mamanu Organic Rice Taga e Kazuo Fukushima and Haruka Takeuchi o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2022

Organic Rice Taga

na mamanuina e Kazuo Fukushima and Haruka Takeuchi

Tagata Fa'atau: China State Farms Agribusiness Corp

Manumalo o le A' Design Award Ario i le Vaega Afifi

30,557

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #114666

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Organic Rice Taga

O lenei poloketi o loʻo faʻapipiʻiina ai lagona o le au fai meaʻai e fai araisa suamalie i Wuchang. O le manatu mamanu o le kapeta auro masani. Na faia le mamanu, lea e fesoʻotaʻi ma le vaaiga lea e foliga auro ai se fanua araisa tele. O le Paketi o se teuteuga o se kapeta araisa auro. O lea la, o le fa'a'ofu'ofu gaogao e pei o se poloka poloka. E le gata i lea, o le fa'ata'ita'iga o le pato e fa'amaonia ai le fa'ato'aga fa'aola. Le mamanu na na o le afifiina o le tau o le faʻatoʻaga faʻanatura i Wuchang.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Organic Rice Taga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Organic Rice Taga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Organic Rice Taga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Fua & Fa'apipi'i: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Fa'ailoga: Organic, Rice, Package, China, Duck
Tekonolosi Gaosiga: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Lu'itau o le Mamanu: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Su'esu'ega: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Fa'aosofia: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Umi o le Poloketi: The project started in September 2019 and finished in September 2020 in Shanghai.
Fa'agasologa o Galuega: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Pateni: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Sui o le 'Au: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Fa'aaloaloga o Ata: Image: Photographer zhu Jie