Prow Thai Fa'ailoga ma Afifiliga e Piti Amornlertwattana

O le mamanu Prow Thai Fa'ailoga ma Afifiliga e Piti Amornlertwattana o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Prow Thai Fa'ailoga ma Afifiliga

na mamanuina e Piti Amornlertwattana

Tagata Fa'atau: Prow Thai

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #116727

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Prow Thai Fa'ailoga ma Afifiliga

O le fa'ati'eti'e o le mamanu e faia ai se ata fou ma fa'aonaponei mo le Prow Thai, o se tuīaga suau'u popo mama ma mea fa'amatagofie na faavaeina e tagata fa'ato'aga i Tailani i Saute. O lo'o fa'atonuina e le foliga fa'anatura o le popo, o le afifiliga o lo'o i ai se mamanu lanu togi ma lanu susulu e fa'aalia ai le tomai lima ma le malosi o tua atu o oloa. O le lanu pa'epa'e atoa, e pei o le aano popo, o lo'o fa'atusalia ai le mama, le fa'amamā, ma le natura fa'anatura o le tuīaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Prow Thai Fa'ailoga ma Afifiliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Prow Thai Fa'ailoga ma Afifiliga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Prow Thai Fa'ailoga ma Afifiliga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Fua & Fa'apipi'i: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Fa'ailoga: branding, packaging, virgin coconut oil, cosmetic, lotion
Tekonolosi Gaosiga: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Lu'itau o le Mamanu: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Su'esu'ega: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Fa'aosofia: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Umi o le Poloketi: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Fa'agasologa o Galuega: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Fa'aaloaloga o Ata: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com