Mr Baldie Afifiga o Kuki by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2021

Mr Baldie Afifiga o Kuki

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Afifiga o Kuki

O Mr Baldie o se mamanu o le afifiga o kuki e taofia ai kuki e foliga pei o mata ma le sosi sukalati. O le seti e iai ni tofo se tolu: strawberry, mocha ma le uiga masani. O kuki taʻitasi e fai i foliga o se mata e leai ni lauulu. O le sosi sukalati o loʻo aofia ai e mafai ai ona teuteuina le kuki e ala i le fufui i totonu. E mafai ona faaopoopo ai se sitaili lauulu, ʻava fulufulu, po o se ʻava pito i le auauna e ala i lenei metotia. O le afifiga e faia i le apa metala (tinplate) ma e 310 le umi i le 310 le lautele ma le 60 milimita le maualuga. O le mamanu e faʻaaogaina le taumafaina o mea suamalie o se mea e faia faʻatasi ma faʻafiafia nai lo se meaʻai faigofie e tasi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Mr Baldie Afifiga o Kuki, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Mr Baldie Afifiga o Kuki e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Mr Baldie Afifiga o Kuki e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.