Alu sa'o i le anotusi
Toothpaste Afifiina e Kazuo Fukushima

O le mamanu Toothpaste Afifiina e Kazuo Fukushima o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.


ArioAfifi· 2021

Toothpaste Afifiina

na mamanuina e Kazuo Fukushima

Tagata Fa'atau: Nippon Zettoc co.,ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

43,376

Lanu

Le Mamanu

E Uiga ia Toothpaste Afifiina

Ole manatu ole mamanu ole afifiina ole Toothpaste ole faagaau vali vai. E faamanatu ai le fiafia o le filifilia o lanu pe a vali. O le Toothpaste o se tu'ufa'atasiga tulaga ese o mea fa'anatura ma amino acids o lo'o maua. O le mea lea, o le afa pito i luga o le afifi Toothpaste o se faʻaaliga masani, ma le afa i lalo o se faʻamatalaga faasaienisi ma tekinolosi. O se mamanu e tuʻufaʻatasia elemene eseese e lua i le tasi. Mulimuli ane, o le faailoga fa'ailoga e tu'ufa'atasia ai pulumu fulunifo se lua i foliga o se koluse e na'o le mamanu o oloa tu'u fofoga inisiua.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Toothpaste Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Toothpaste Afifiina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Toothpaste Afifiina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Fua & Fa'apipi'i
Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Fa'ailoga
Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Tekonolosi Gaosiga
Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Lu'itau o le Mamanu
The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Su'esu'ega
Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Fa'aosofia
In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Umi o le Poloketi
The project started in August 2020 and finished in January 2021 in Shanghai.
Fa'agasologa o Galuega
First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Pateni
Nippon Zettoc co.,ltd.
Sui o le 'Au
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Fa'aaloaloga o Ata
Photographer: Zhu Jie

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