Himalaya Sheet Mask Afifi o le Ufimata Pepa e Elephant Design and Himalaya Wellness

O le mamanu Himalaya Sheet Mask Afifi o le Ufimata Pepa e Elephant Design and Himalaya Wellness o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Himalaya Sheet Mask Afifi o le Ufimata Pepa

na mamanuina e Elephant Design and Himalaya Wellness

Tagata Fa'atau: Himalaya Wellness

Manumalo o le A' Design Award Ario i le Vaega Afifi

31,299

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #117150

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Himalaya Sheet Mask Afifi o le Ufimata Pepa

O le Himalaya Sheet Mask o se mamanu afifi mo se ufimata pepa i le vaega o le tausiga patino. O le faiga e aofia ai ituaiga e lima ma e faʻaaogaina ai se seti o lanu susulu, se mataitusi faafiafia ma se faʻamatalaga tutotonu i le tagata lava ia. O ata faataʻitaʻi e faʻaalia ai mea faanatura o le oloa i se sitaili malu. O le taga e lolomi i le CMYK, paʻepaʻe ma ni lanu Pantone faapitoa e fa. O le logo ma le ata e faʻamaeʻaina i le vali iila o vaega faapitoa, ae o le vaega o totoe e lanu matte. O le mamanu e faʻamoemoe e faʻatosina atu ai tagata faʻatau talavou i maketi faavaomalo.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Himalaya Sheet Mask Afifi o le Ufimata Pepa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Himalaya Sheet Mask Afifi o le Ufimata Pepa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Himalaya Sheet Mask Afifi o le Ufimata Pepa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Fua & Fa'apipi'i: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Fa'ailoga: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tekonolosi Gaosiga: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Lu'itau o le Mamanu: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Su'esu'ega: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Fa'aosofia: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Umi o le Poloketi: The project started in September 2019 and finished in December 2020, in Singapore & India.
Fa'agasologa o Galuega: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Sui o le 'Au: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Fa'aaloaloga o Ata: All designs and images are created by Elephant Design.