Moneta Fa'asinomaga o le Fa'ailoga by Kyle Mani

Moneta Fa'asinomaga o le Fa'ailoga by Kyle Mani is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2021

Moneta Fa'asinomaga o le Fa'ailoga

by Kyle Mani

Client: Moneta Intel

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #117922

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Colors

The Design

About Moneta Fa'asinomaga o le Fa'ailoga

Na fa'afaigaluegaina OWDT e mamanuina se faiga fa'asinomaga fetuunai'i e malosi ma aofia ai mea fa'atekinolosi uma. Na matou taumafai e fa'ailoa mai tekinolosi na fa'aogaina e Moneta i totonu o le fa'ailoga. Na malo'osi le mamanu i le fo'ia o le lu'i o le palaneseina o uiga o le geolocation ma va'aiga o ituaiga fa'amaumauga. O le fa'asinomaga o le fa'ailoga a Moneta o lo'o ta'ita'i manino nei i lana au maimoa fa'atekinolosi i le tekinolosi geolocation sili ona malosi i le lalolagi.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Moneta Fa'asinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Moneta Fa'asinomaga o le Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Moneta Fa'asinomaga o le Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensions & Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tags: branding, web design, identity design, logo design
Production Technology: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Design Challenge: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Research: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiration: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Project Duration: 6 months, Houston, Texas, USA
Operation Flow: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patents: Patent Pending
Team Members: OWDT as an organization has been responsible for the development of this product.
Image Credits: Patent Pending