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Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi e Mengchao Wu and Hao Li

O le mamanu Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi e Mengchao Wu and Hao Li o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Tifaga.


ArioAta Tifaga· 2021

Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi

na mamanuina e Mengchao Wu and Hao Li

Tagata Fa'atau: Unicef

Manumalo o le A' Design Award Ario i le Vaega Ata Tifaga

39,814

Lanu

Le Mamanu

E Uiga ia Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi

O le Promising Ideas Innovation o se ata puupuu fa'agaioi na faia mo Unicef e fa'amatala ai le auala ua fa'afeso'ota'i ai le to'atele o tupulaga talavou, aemaise lava teine i nofoaga mamao, i le initaneti. E fa'atusatusa e le ata fa'agaioi le aofa'i o ali'i ma tama'ita'i o lo'o maua avanoa i le initaneti i itulagi atia'e ma itulagi e le'i atia'e tele. Ona fa'aali mai lea o fa'afitauli e mafua mai i le fa'atapula'aina o avanoa mo tama'ita'i i na itulagi. O fa'amaumauga lavelave ua liua i se tala faigofie e uiga i se teine e to'atasi ma le faitau miliona o lo'o fesagaia le tulaga tutusa. O le ata fa'agaioi na gaosia atoatoa e le komepiuta.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Promising Ideas Innovation Primary Function: Ata Puupuu Fa'agaioi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Fua & Fa'apipi'i
The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Fa'ailoga
animation, motion graphic, design, UNICEF
Tekonolosi Gaosiga
The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Lu'itau o le Mamanu
Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Su'esu'ega
We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Fa'aosofia
First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Umi o le Poloketi
The project started in 2019 and finished in 2020 in New York.
Fa'agasologa o Galuega
The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Sui o le 'Au
Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Fa'aaloaloga o Ata
Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.

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