H900 Primary Function: Afifi o le Masini Faʻamago Lauulu by Xiaomi

H900 Primary Function: Afifi o le Masini Faʻamago Lauulu by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

H900 Primary Function: Afifi o le Masini Faʻamago Lauulu

by Xiaomi

Client: Xiaomi

A' Design Award Ario Winner in Afifi Category

24,373

Verified Award Winner

Verify Award Status for #118672

View at A' Design Award Press Release Award Badge

Colors

The Design

About H900 Primary Function: Afifi o le Masini Faʻamago Lauulu

O le H900 o se mamanu afifi na faia mo se masini faʻamago lauulu. O le afifi na musuia mai le masini saoasaoa tele, le fuiniu ma le alavai ea o loʻo tuʻu i totonu o le oloa. O ala uila lavelave ma alavai ea i totonu ua liua e avea ma mamanu laina lelei i luga o le fogaeleele i fafo. E faʻaaogaina le faʻamalū ma le lomiga vevela leisa e lolomi ai nei mamanu. Faʻatasi ma ata lanu, o le fogaeleele e faʻaalia ai le iila lanu eseese i tulaga vaʻaia eseese. E mafai foʻi ona lagona i le lima ia laina faʻamalū. O le pusa e 280 mm le lautele, 102 mm le loloto ma le 320 mm le maualuga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai H900 Primary Function: Afifi o le Masini Faʻamago Lauulu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina H900 Primary Function: Afifi o le Masini Faʻamago Lauulu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. H900 Primary Function: Afifi o le Masini Faʻamago Lauulu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
Dimensions & Packaging: Width280mm x Depth102mm x Height320mm
Tags: hire dyer, packaging, stamping, black, white
Production Technology: In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
Design Challenge: There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
Research: Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
Inspiration: The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
Project Duration: July 2020 Bejing and finished in November in Beijing, China.
Operation Flow: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang