O le mamanu Evervess Soda Water Afifiga o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.
UʻameaAfifi· 2021
Evervess Soda Water Afifiga o Meainu
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Uʻamea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #118789Le Mamanu
E Uiga ia Evervess Soda Water Afifiga o Meainu
O le Evervess Soda Water o se mamanu afifiga mo se laina o vaiinu fa'agasa ma tonic. O le fa'ailoga o le kamupani e toeitiiti atoa le valusefulu tausaga o measina, ma o le fa'ailoga vaaia na fa'afaigofie mo se fa'alauiloaga tu'ufa'atasi i le maketi Saina. O le mamanu muamua na lagona mamafa ma fa'aalia ai le fiafia soona 'ai, o lea na fa'afaigofieina ai le afifiga e fa'ailoa mai ai le mama ma le malulu manaia. O se elemene ata fa'afaigofie i le lanu uliuli ma le teal e fa'atusalia ai se puna, o se fa'ailoga o le malosi, le fa'afouina ma le toe fa'afouina. E mafai ona fa'afefiloi vaiinu ia i totonu o kokoteli po'o le fiafia fo'i i ai na o ia lava.
Le Fa'ailogaina
E Uiga i le A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Evervess Soda Water Afifiga o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Evervess Soda Water Afifiga o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Evervess Soda Water Afifiga o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Fa'ailoga
- Packaging, Beverage
- Fa'aosofia
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Sui o le 'Au
- PepsiCo Design & Innovation
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