O le mamanu Pepsi New Year 2020 Afifiga o Meainu e PepsiCo Design and Innovation o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.
AuroAfifi· 2021
Pepsi New Year 2020 Afifiga o Meainu
na mamanuina e PepsiCo Design and Innovation
Tagata Fa'atau: PepsiCo Design & Innovation
Manumalo o le A' Design Award Auro i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #118921Le Mamanu
E Uiga ia Pepsi New Year 2020 Afifiga o Meainu
O le Pepsi Tausaga Fou 2020 o se seti o apa meainu faʻatapulaʻaina na faia mo le vaitau o le Tausaga Fou i Rusia. O apa taʻitasi e iai se ituaiga mataitusi na faia faʻapitoa ma se feʻau puupuu e maua mai i le aganuu, aga malie ma tu ma aga faʻalotoifale. O feʻau e patino le uiga, ina ia mafai ai e tagata faʻatau ona filifili le feʻau e sili ona talafeagai mo i latou. O se hashtag masani o le faasologa, lea e faaliliuina o le ave le Pepsi pe afai, e valaaulia ai fegalegaleaiga i luga o faasalalauga faʻaagafesootai. O le auala fetuutuunai o le mamanu e mafai ai ona fetuunai le manatu mo isi maketi faʻalotoifale, ma faʻalauteleina ma faʻapitoaina ai le faamanatuina o le Tausaga Fou.
Le Fa'ailogaina
E Uiga i le A' Design Award Auro
O le A' Design Award Auro na manumalo ai Pepsi New Year 2020 Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Pepsi New Year 2020 Afifiga o Meainu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi New Year 2020 Afifiga o Meainu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Fa'ailoga
- Packaging, Beverage
- Fa'aosofia
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Sui o le 'Au
- PepsiCo Design & Innovation
Lagolago Tau Tupe
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Mamanu E Feso'ota'i
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