Moose Piss Fa'afiafiaga Fa'asalalauga by Bruno Cintra

Moose Piss Fa'afiafiaga Fa'asalalauga by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Ata Tifaga Competition Category.

AuroAta Tifaga· 2021

Moose Piss Fa'afiafiaga Fa'asalalauga

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award Auro Winner in Ata Tifaga Category

68,818

Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Fa'afiafiaga Fa'asalalauga

O le Moose Piss o se fa'afiafiaga fa'asalalauga na faia e avea ma vaega autū o se fa'alauiloaga o le pia. E 40 sekone le umi o le fa'afiafiaga, e tamo'e i le 12 fa'avaa i le sekone e tasi ma na gaosia i le fa'ai'uga 4K. Na tu'ufa'atasia le tusi lima ma ata fa'ata'ita'i ma le valiga fa'atekinolosi, ma na fa'aaogaina polokalame fa'akomepiuta mo le fa'atulagaina ma le fa'asa'oina o leo. Na filifilia se sitaili fa'amalie ma le lē fa'aaloalo ina ia fetaui ma le uiga o le fa'ailoga pia. Na toe fa'afouina elemene fa'anatura e fausia ai se lalolagi e lē masani ai. O le fa'afiafiaga ua fuafuaina mo vitiō i luga o le initaneti ma fa'asalalauga fa'aagafesootai.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Moose Piss Fa'afiafiaga Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Moose Piss Fa'afiafiaga Fa'asalalauga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Moose Piss Fa'afiafiaga Fa'asalalauga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.