Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti by Eisuke Tachikawa

Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinamu in Mamanu Afifi Competition Category.

PlatinamuAfifi· 2021

Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti

by Eisuke Tachikawa

Client: Nosigner

A' Design Award Platinamu Winner in Afifi Category

198,796

Verified Award Winner

Verify Award Status for #119471

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti

O Yamamotoyama o se tasi o tagata sili ona leva ma sili ona mautu fa'atau lauti i Iapani. O le muamua lea na fa'atau atu le lauti lanumeamata i aso nei. Faatasi ai ma le manatu o le Toe foʻi i le amataga o Edo, NOSIGNER ua toe faʻatulagaina afifi e faʻatumauina ai le aganuu masani o le lauti ma tuʻuina atu i le lumanaʻi. Ina ia fa'aonaponei a'o fa'atumauina pea le lalelei o le fa'ailoga umi o tala fa'asolopito, NOSIGNER fa'asino i lanu masani ma le fausaga o tusi ta'ai fa'atasi ai ma tama'i fa'atama'i muamua a Yamamotoyama ma le faiga o le calligraphy a Edo.

The Recognition

About the A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Yamamotoyama Ua Toe Fa'aigoaina Afifi Lauti o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

Read the Press Release