East Travel Primary Function: Afifiga o Vaiinu Ava by Wen Liu, Bo Zheng and Weijie Kang

East Travel Primary Function: Afifiga o Vaiinu Ava by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

East Travel Primary Function: Afifiga o Vaiinu Ava

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Ario Winner in Afifi Category

19,567

Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Primary Function: Afifiga o Vaiinu Ava

O le East Travel o se mamanu afifiga mo le baijiu, o se ava fa'a-Saina masani ua fa'atafeina. O le fagu e fa'aaogaina ai se foliga tioata sasa'o faigofie e faigofie ai le gaosia tele. O le tapuni ua fa'atusaina i galu o le vai, o se fa'asinomaga i le vai lelei maualuga ua fa'aaogaina i le fa'atupuina. O le fa'ailoga ua faia i pepa fa'apitoa, ma o le ata ma le igoa o le oloa ua fa'aapamemea. O le afifiga i fafo ua faia mai le bagasse oomi, o le alava o loo totoe pe a mae'a le fa'atupuina o le tolo, o se mea e fa'agesegese ona pala fa'anatura. O le mamanu ua maua mai le aganu'u fa'a-Saina ma auala fa'a-fa'atupu masani.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai East Travel Primary Function: Afifiga o Vaiinu Ava, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina East Travel Primary Function: Afifiga o Vaiinu Ava e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. East Travel Primary Function: Afifiga o Vaiinu Ava o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang