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Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u by Zi Huai Shen

Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.


ApamemeaAfifi· 2021

Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u

by Zi Huai Shen

Client: Lavinia

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #119838

Colors

The Design

About Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u

O Lavinia o se mamanu teu fa'apolokiki mo se fa'asologa o oloa fa'anatura mo le tausiga o le pa'u e fa'avae i luga o mea aveese mai la'au ma su'esu'ega fa'afomai. O le igoa e faasino i se purinisese o Roma anamua, e fa'atasi ma le mamalu, matagofie, poto ma le atamai, tumau, ma le mama. O le mataitusi A i totonu o le logo e iai se ata la'au e fa'ailoa mai ai le malosi fa'ala'au ma le mautinoa fa'apolofesa. O le fa'ailoga fa'apei o le mataitusi V e fa'aalia ai se la'au o lo'o ola a'e ma fa'amalosia ai le fa'ailoga vaaia. O le seti e aofia ai se fagu tioata e 170 i le 50 mm, se pepa fa'ailoga, se afifi, ma se atigipusa e 50 i le 50 i le 170 mm.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lavinia Teu Fa'apolokiki mo le Tausiga o le Pa'u e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging
Bottle 170*50 mm box 50*50*170 mm
Tags
Packaging Design, Brand Identity, Brand Design
Production Technology
Bottle, Tag, Wrap, Glass Bottle
Design Challenge
How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research
Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration
The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration
The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow
Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents
Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members
Creative Director : Zi Huai Shen
Image Credits
Designer Zi Huai Shen, Photographer wu2, 2020

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