Ario Afifi · 2021

Diablo Black Igoa Uaina

by Ximena Ureta

A' Design Award Ario 2021 in Afifi
CLIENT: Concha y Toro
Estimated Number of Design Views: 29,052
Verification code 3FA2ED905D · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Diablo Black Igoa Uaina

O le Diablo Black o se igoa uaina na fatuina mo se uaina Chile mai le itulagi o Maule. O le igoa e faʻaalia ai le Tiapolo o le tagata autu, e faʻaalia ai se uiga pogisa, lilo ma le poto faapitoa. O le igoa faʻaonaponei o loʻo lomia i ni lanu faʻapitoa e fitu i luga o se pepa faʻapipiʻi e faʻapipiʻi ia te ia lava, ma faʻamaeʻaina i le auro mata mumu, faʻailoga ma le vali UV satini. Sa manaʻomia ni suʻega faifai pea ina ia lomia ai lanu i luga o le pepa auro pupula, ina ia aliaʻe ai le foliga i le va o lanu uliuli, mumu ma le auro ma le foliga mu. O le mamanu e tuʻufaʻatasia ai le tu masani o le uaina ma se agaga faʻailoga faʻaonaponei.

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Diablo Black Igoa Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Diablo Black Igoa Uaina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Diablo Black Igoa Uaina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Press Kit

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez