Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia e Erika Baczo

O le mamanu Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia e Erika Baczo o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia

na mamanuina e Erika Baczo

Tagata Fa'atau: Bergtor

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120088

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia

Tusitusiga o le Tusi: O Bergtor o se faʻailoga vaaia na fuafuaina mo se ituaiga faʻatau faitotoʻa faletaavale. O le faʻailoga e faʻavae i luga o se faiga siamupini malosi ma se auala tusitusiga faʻamamā. Ua faʻaopoopo elemene faʻatusa i mataitusi e faʻaalia ai le uiga o le igoa. O le mataitusi E ua suia i ni foliga se tolu na maua mai i laina autū o se faitotoʻa faletaavale, e fausia ai se ata faʻatusa faigofie. O le lanu e lua o le uliuli ma le lanumeamata mama, ma o le Gotham o le faʻatusatusa mataitusi autū. O le lોgo ma le faiga vaaia ua tusia i foliga vector, ina ia mafai ai ona fetuutuunai i tulaga eseese mo ala faʻasalalau numera ma lolomiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Bergtor Visual Identity Faʻamatalaga Autū: Faʻailoga Vaaia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Fua & Fa'apipi'i: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Fa'ailoga: visual identity, modern, simple, timeless, feasibility, reliability
Tekonolosi Gaosiga: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Lu'itau o le Mamanu: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Su'esu'ega: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Fa'aosofia: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Umi o le Poloketi: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Fa'agasologa o Galuega: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Pateni: Copyrights belong to the CEO of the Bergtor company.
Sui o le 'Au: Erika Baczó
Alpár Dávid
Fa'aaloaloga o Ata: Credits to: Adobe stock - main image.