Auro Afifi · 2021

Organic Igoa o le Uaina

by Ximena Ureta

A' Design Award Auro 2021 in Afifi
CLIENT: MontGras
Estimated Number of Design Views: 32,969
Verification code 922B2947A4 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Organic Igoa o le Uaina

O le Organic o se mamanu igoa uaina na faia mo se ituaiga uaina ua faamaonia e faanatura ma e leai ni mea mai manu. O le igoa e maua le musumusuga mai le siosiomaga ola tutoatasi o togavine faanatura, lea e totō e aunoa ma ni vailaau po o ni mea gaosia faapitoa. O lena paleni faanatura e puipuia ai vine mai iniseti faaleaga ma faamai, ma lagolago ai le soifua maloloina o vine. O le igoa e lomia i luga o pepa toe faaaogaina ua faamaonia i ni lanu faapitoa e fa, e faaaoga ai le digital offset ma faaiuga silkscreen ma se vanesi puipui. O ata lomia faatumutumu ua suia ai le faamaufaailoga uamea, o lea ua aloese ai mai pepa uamea manifinifi.

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Organic Igoa o le Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Organic Igoa o le Uaina e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Organic Igoa o le Uaina e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Press Kit

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer