Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga e Ruis Vargas

O le mamanu Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga e Ruis Vargas o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2021

Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga

na mamanuina e Ruis Vargas

Tagata Fa'atau: Laika

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

43,384

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120238

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga

Chez Vous o se fa'asinomaga va'aia na faia mo se fale'aiga Belgian i Sao Paulo, Pasila. O le fa'asinomaga e toe fa'auiga fa'ailoga Belgian, e pei o Magritte, le Manneken Pis, timuga ma pateta falai masani, e ala i se sitaili ata fa'afaigofie. O tusitusiga pupuu e aofia ai suiga o le gagana Belgian, e fa'aopoopo ai se lagona fa'a'ata'ata i faiga o ata. O le fa'asinomaga e fa'aoga i lisi o mea'ai, pepa fa'asalalau, laupapa, afifiga ma mitiafu, e maua ai e le fale'aiga se autasi va'aia. O lisi o mea'ai ma pepa fa'asalalau e lolomi i le offset ma lanu CMYK, ae o mitiafu e lolomi fa'atekonolosi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Chez Vous Galuega Autu: Fa'asinomaga o le Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Fua & Fa'apipi'i: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Fa'ailoga: Branding, Logotype, Package, label, illustration
Tekonolosi Gaosiga: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Lu'itau o le Mamanu: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Su'esu'ega: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Fa'aosofia: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Umi o le Poloketi: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Fa'agasologa o Galuega: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Pateni: Laika
Sui o le 'Au: Ruis Vargas, Creative Director and Illustrator.
Fa'aaloaloga o Ata: Ricardo Bassetti and Elias Gomes