Ballantines 17 Afifiga o Meaalofa e Li-Shang Printing Co., Ltd

O le mamanu Ballantines 17 Afifiga o Meaalofa e Li-Shang Printing Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2021

Ballantines 17 Afifiga o Meaalofa

na mamanuina e Li-Shang Printing Co., Ltd

Tagata Fa'atau: Li-Shang Printing Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

22,909

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120433

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ballantines 17 Afifiga o Meaalofa

O Ballantines 17 o se mamanu afifiga meaalofa na faia mo se uisiki fefiloi. O le pusa malō e gaosia i le lolomiga UV offset i luga o pepa foil siliva, faatasi ai ma lanu auro ma lanumoana ma logo faanofoina. O se masini pipii i lalo o le pusa e siitia ai se tulaga tusi a o faatoto i lalo le faavaa, ma faaali mai ai le fagu i luga o se tulaga auro. O lomiga auro i luga o le auala e faamauina ai tausaga na maua ai faailoga i le taimi ua tuanai. O faataitaiga i pulou o mea manogi ma tofo ua tuu i luma o le faavaa. O le faatulagaga e taʻitaʻia le vaai, ona sogisogi lea, ona tofo ai lea.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Ballantines 17 Afifiga o Meaalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Ballantines 17 Afifiga o Meaalofa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Ballantines 17 Afifiga o Meaalofa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Fua & Fa'apipi'i: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Fa'ailoga: whisky, packaging, liquor packaging, creative packaging
Tekonolosi Gaosiga: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Lu'itau o le Mamanu: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Su'esu'ega: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Fa'aosofia: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Umi o le Poloketi: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Fa'agasologa o Galuega: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Sui o le 'Au: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Fa'aaloaloga o Ata: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.