Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga e Anja Zambelli Colak

O le mamanu Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga e Anja Zambelli Colak o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2021

Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga

na mamanuina e Anja Zambelli Colak

Tagata Fa'atau: Zambelli Brand Design

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120478

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga

O Benin o se fa'ailoga tau pisinisi na fatuina mo se kamupani kofe fa'aleaiga ua silia ma le 30 tausaga le poto masani. O le fa'ailoga e lagolagoina ai le fa'alauteleina o le pisinisi faleoloa kofe i se faiga fa'akonisene (franchise). O se ata pu'upu'u o le agelu ata tamaitiiti (Cherub) e ataata mai o le fa'ailoga autu, e fa'asino atu i le vaitaimi o le Toe Fa'afouina (Renaissance) ma Italia, le atunu'u moni o kofe maualuga tau lelei. O lanu piniki pupula, lanumoana, samasama ma mumu, fa'atasi ai ma se ata fa'aleagelu o ao, e ave mai ai se lagona fiafia. O ipu 'ave-i-fafo' ma taga pepa e lolomi i luga o pepa fa'anatura e fa'aaoga ai le metotia CMYK offset, a'o apa u'amea e fa'asaoina ai le lelei o le kofe.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Benin Fa'ailoga Tau Pisinisi, Fa'ailoga Va'aiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Fua & Fa'apipi'i: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Fa'ailoga: Branding, visual identity, franchise, coffee shop, packaging
Tekonolosi Gaosiga: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Lu'itau o le Mamanu: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Su'esu'ega: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Fa'aosofia: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Umi o le Poloketi: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Fa'agasologa o Galuega: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Sui o le 'Au: Anja Zambelli Čolak