O le mamanu Fck 2020 Kalena e Lateral Creative Hub o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Ata Fa'atusa.

AuroAta Fa'atusa· 2021

Fck 2020 Kalena

na mamanuina e Lateral Creative Hub

Tagata Fa'atau: Lateral Creative Hub

Manumalo o le A' Design Award Auro i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120533

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Fck 2020 Kalena

O le Fck 2020 o se kalena laulau mo le tausaga 2021. O le kalena ua gaosia e pei o se leporello, o se pepa umi ua gaugau i vaega e sefululua. E mafai ona teu mafolafola ma suʻesuʻe e pei o se tusi, pe tuʻu i luga o se kesi i le foliga o se liʻo poʻo isi foliga. O masina taʻitasi o loʻo iai se moomooga puupuu mo le tausaga fou, e faʻamatalaina e ala i ata faʻaonaponei felanulanuaʻi ma ata faʻatusa faigofie. O le faʻamoemoe o le liliuina lea o le itulau o se tausaga faigata ma le aga malie ma le mafaufau loloto. O le lolomiga e faʻatekinolosi i luga o pepa paʻepaʻe e 240 karama. O le lapoʻa pe a gaugau e 169 i le 240 milimita.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Fck 2020 Kalena, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Fck 2020 Kalena e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Fck 2020 Kalena e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Fua & Fa'apipi'i: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Fa'ailoga: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Tekonolosi Gaosiga: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Lu'itau o le Mamanu: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Su'esu'ega: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Fa'aosofia: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Umi o le Poloketi: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Fa'agasologa o Galuega: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Sui o le 'Au: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK