Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia e Yoske Mitsui

O le mamanu Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia e Yoske Mitsui o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2021

Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia

na mamanuina e Yoske Mitsui

Tagata Fa'atau: Yoske Mitsui

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #121047

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia

Tusitusiga o le Tusi: O le Public Health Beyond Borders o se polokalama faailoga vaaia na faia mo se vaega o tamaiti aoga ma faiaoga o loo faatalanoaina manaoga faafomai i nuu faapaaga. O le faailoga o loo faaaogaina ai lanu e lima. O le lanu meamata ma le lanumoana e atagia ai se vaaiga faavaomalo, ae o le mumu, samasama ma le uliuli e faasino atu i le amataga mai le Iunivesite o Maryland o le mataupu na faavaeina ai. O se li'o i le ogatotonu o loo fai ma faatusa mo le autasi ma le faiga faapaaga. O le upu faailoga ua fetaui lelei ma mataitusi masani a le iunivesite. O le logo e faigofie, mafai ona suia le tele po o le itiiti, ma e mafai ona faasoa i vaega eseese, ma e aoga i le lanu e tasi ma tulaga tetele eseese i lomiga ma ala faaonaponei faaeletonika.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Public Health Beyond Borders Galuega Autu: Polokalama Faailoga Vaaia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Fua & Fa'apipi'i: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Fa'ailoga: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Tekonolosi Gaosiga: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Fa'aosofia: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Umi o le Poloketi: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Fa'agasologa o Galuega: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.