Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai by Yuta Takahashi

Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2021

Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai

by Yuta Takahashi

Client: WTNB coffee & studio in the HOUSE

A' Design Award Apamemea Winner in Afifi Category

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Colors

The Design

About Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai

Tusitusiga o le Tusi: O le Dashi Egg Sand o se afifiga fa'atau'aveia mo se sanuisi omelette Iapani. O le pepa afifi ua lolomiina i se ata vaaiga o le vaega totonu o le sanuisi, e faaalia ai le malulu ma se lagona faia lima i se faatusa mataʻutia ma le loto i ai. O lanu vaʻai o loʻo faʻatusalia ai fuamoa, sosi ma le lanumoana o le sami e fesootai ma le faleoloa. O le pusa ua faia i pepa kraft e leʻi faʻamamāina, faʻapipiʻiina e teʻena ai le vai ma le suau'u, e aunoa ma se palasitika po o se pili. A tatalaina le pepa afifi, e liua ai le afifiga ma avea ma se meafai laulau e faʻaalia ai le taumafataga. O le sini o lenei mamanu o le faʻatupu manuia ma faʻamalosia le aofaʻiga atoa o le auala e maua ai le taumafataga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dashi Egg Sand Galuega Autū: Afifiga o Meaʻai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
Dimensions & Packaging: Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm
Tags: Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
Production Technology: The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
Design Challenge: The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
Research: All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
Inspiration: This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
Project Duration: This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
Operation Flow: Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
Team Members: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi
Image Credits: Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021