Tinkoff Investment Vitio Fa'asalalau by Egor Maraev

Tinkoff Investment Vitio Fa'asalalau by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Ata Tifaga Competition Category.

ApamemeaAta Tifaga· 2022

Tinkoff Investment Vitio Fa'asalalau

by Egor Maraev

Client: Blaster Studio

A' Design Award Apamemea Winner in Ata Tifaga Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Vitio Fa'asalalau

O le Tinkoff Investment o se vitio fa'asalalau e tolusefulu sekone mo se 'auaunaga fa'afaigaluega tupe a se faletupe. O le vitio o lo'o fa'aalia ai ia George Washington o le tagata autu. E nofo o ia i luga o se nofoa umi ma 'ai pizza, vaivai ma paie, ma o ia e fai ma sui o tupe. O le ata e le masani ai o lo'o aveina ai le manatu autu, o lona uiga e tatau ona teuina lelei tupe ma fa'agaoioia ina ia galue. O le fa'agaoioiga (animation) e tu'ufa'atasia ai le cel animation ma le cutout animation, fa'atasi ma le tu'ufa'atasiga fa'atekonolosi (digital compositing). Sa fa'aalia lautele le vitio nei o se preroll a'o le'i fa'aali mai ni isi vitio i luga ole laiga, ma ausia ai se maualuga tele o le fa'aliliuina i fa'atauga (conversion rate).

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Tinkoff Investment Vitio Fa'asalalau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Tinkoff Investment Vitio Fa'asalalau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Tinkoff Investment Vitio Fa'asalalau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin