Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival by Manuela Bonnet

Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival

by Manuela Bonnet

Client: Africolor

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival

Tusitusiga o le Tusi: O le Africolor Festival o le faʻailoga vaaia lea na fatuina mo le tolusefulu tausaga faʻamanatuina o se festival musika e faia i Pale. O le mamanu e faavae i luga o le manatu o le oʻo faʻafeagai, e faʻaalia ai o le festival o loʻo faʻaauau pea ona ono i le taimi ma tuaoi. O se taʻaloga tautusitusi e tipiina ma toe faia ai mataitusi o le ulutala e fatuina ai se fati matagofie. O le faʻailoga e manino, sao, lanu tetele ma olioli. Ua saunia le pepa faasilasila i ni ituaiga faafeagai se lua, tasi mumu ma tasi lanumeamata. O le faiga vaaia lava lea e tasi ua faʻaogaina i pukalei, felepepe, pepa faasilasila i lalo o le eleele (subway), fuʻa, ato tote ma lomiga i luga o le upega tafaʻilagi lautele.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Africolor Festival Faʻamatalaga Autu: Faʻailoga Vaaia o le Festival e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet