O le mamanu Clarity Faiga Autū o Kamupani e Jeffery Fulton o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.
ApamemeaAta Fa'atusa· 2021
Clarity Faiga Autū o Kamupani
na mamanuina e Jeffery Fulton
Tagata Fa'atau: Clarity Innovations
Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #122345Le Mamanu
E Uiga ia Clarity Faiga Autū o Kamupani
Clarity o se faasinomaga faapisinisi na mamanuina mo se kamupani tekinolosi. O le logo e tuufaatasia ai ata e lua e faaaogaina i le tusiga polokalame (coding), tuu i totonu o se tafatolu e faailoa mai ai le agaʻi i luma. O le lanu moana pogisa e faailoa mai ai le talitonuga, ae o le lanu moana pupula e faasino atu i le tekinolosi. O le tusitusiga mata o Neo Sans lea o loo faaaogaina ona o lona foliga faaonaponei, lea e fetaui lelei ma pito faataamilomilo o le logo. E aloese mai i gradients ma ata e le manino (abstract forms), o lea la o le faasinomaga e faalagolago i foliga faigofie ma mataitusi o le coding. O le faasinomaga foi ua faaaogaina i oloa faapisinisi a le kamupani.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Clarity Faiga Autū o Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Clarity Faiga Autū o Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Clarity Faiga Autū o Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Fa'aosofia
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Sui o le 'Au
- Jeffery Fulton
Zoe Rogers
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