O le mamanu From Caudat Afifiga Kofe e Vu Agency o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.
ApamemeaAfifi· 2021
From Caudat Afifiga Kofe
na mamanuina e Vu Agency
Tagata Fa'atau: From CauDat
Manumalo o le A' Design Award Apamemea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #122819Le Mamanu
E Uiga ia From Caudat Afifiga Kofe
O le From Caudat o se faiga afifiga mo le kofe, e gaosia i ata e tasi le kilokalama, 500 kalama ma le 250 kalama. O le mamanu ua suia ai le ata masani o fatu kofe i ata mascots faakalapati na maua mai i malo anamua ma le faatufugaga o le tatau Samoa. O le lanu samasama ma le uliuli o loo faaaogaina i se vaeluaga faatatau e fatu ai se eseesega e aunoa ma se faalavelave i le vaai. O le avanoa avatu o loo faamautuina ai le foliga manino ma faigofie ona faitau. O afifiga o loo lolomiina e ala i le offset ma le flexography i luga o pepa, ape alumini, ma ata palasitika. O le sini, ia maua se afifiga kofe e faigofie ona manatua ma faigofie foi ona faamatalaina i isi tagata.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai From Caudat Afifiga Kofe, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina From Caudat Afifiga Kofe e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. From Caudat Afifiga Kofe e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Fua & Fa'apipi'i
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Fa'ailoga
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Tekonolosi Gaosiga
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Lu'itau o le Mamanu
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Su'esu'ega
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Fa'aosofia
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Umi o le Poloketi
- 2020 - Ho Chi Minh City, Vietnam
- Fa'agasologa o Galuega
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Sui o le 'Au
- Vu agency
- Fa'aaloaloga o Ata
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
