Beer Mail by Volfas Engelman Afifi o Pia Faufale by Bold Brands

Beer Mail by Volfas Engelman Afifi o Pia Faufale by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Beer Mail by Volfas Engelman Afifi o Pia Faufale

by Bold Brands

Client: Bold Brands

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #122875

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beer Mail by Volfas Engelman Afifi o Pia Faufale

Beer Mail o se mamanu afifi mo se laina o pia faufale. O igoa taʻitaʻi ua faʻavaʻaina e pei o faʻailoga meli, o se faasinomaga i le igoa o le faʻailoga ma le tulaga aoina o faʻailoga meli. O ituaiga taitasi e feaveaʻi ai se ata faʻatasi e faʻatasia ai elemene e foliga leai se sootaga i le vaai muamua. O mea faʻaaogaina i le pia o loʻo natia i totonu o ata, ina ia mafai ai e le tagata faʻatau ona suʻe i latou. O le pia o loʻo faʻatau atu i fagu tioata 330 ml ma igoa taʻitaʻi ua lolomiina faʻakomepiuta ma i apa 500 ml ua lolomiina. O le mamanu e atagia ai le laʻititi o le gaosiga o le laina.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Beer Mail by Volfas Engelman Afifi o Pia Faufale, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Beer Mail by Volfas Engelman Afifi o Pia Faufale e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Beer Mail by Volfas Engelman Afifi o Pia Faufale o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite