Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie by Bold Brands

Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie

by Bold Brands

Client: Bold Brands

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #122959

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie

O le Baltija o se faasologa o afifi mo se aoina o sukalati o loo faatauina atu i le itulagi o Baltic. E sau le igoa mai le upu Lituania mo le Sami o Baltic, lea na faaosofia ai le mamanu. O loo faaataina se faaola moli ma se vaaiga o le sami i se sitaili masani a Vitoria, faatasi ai ma foliga peʻa e faaalia ai le gaioiga o le vai. E leai ni faailoga faaleatunuu na faaaogaina, o lea e fai ai le afifi e fai ma sui o le atunuu atoa nai lo se tasi o atunuu. O se lanu lanumeamata loloto e faaopoopo atu ai se foliga matagofie. O pusa ma teutusi e faia i pepa, lolomiina i le offset, ma faaiʻuina i le vili matte ma faailoga o pepa apamemea.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Baltija Chocolate Collection Primary Function: Afifi o Suka Suamalie o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus