Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina by Dennis Furniss

Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2021

Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina

by Dennis Furniss

Client: Pepsi

A' Design Award Auro Winner in Afifi Category

34,720

Verified Award Winner

Verify Award Status for #123071

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina

O le Pepsi Culture o se faasologa o apa lomiga faatapulaaina na faia mo se ituaiga meainu suamalie i Mekisiko. O le faasologa e aofia ai apa aoina e ono, ma o apa taitasi e fai ma sui o se aai Mekisikana e tasi. O tala faalotoifale, tu ma aga masani ma faasinoga faatufugaga ua faaliliuina i mamanu faaataata e tuufaatasia ai faailoga faaleaganuu ua leva ona iai ma se auala mamanu faaonaponei. O apa taitasi e faia i le alumini, e ofi ai le 12 aunese ma ua faamaeaina i le lomitusi offset maualuga le manino. O apa e faatau taitasi ma pe a tuufaatasia e fausia ai se faasologa e atagia mai ai le eseesega faaitulagi.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi Culture Faasologa o Apa Meainu Lomiga Faatapulaaina e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.