Bel Gusto Afifi Pasta by Olga Takhtarova

Bel Gusto Afifi Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Bel Gusto Afifi Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Afifi Pasta

O le Bel Gusto o se mamanu afifi mo se laina o pasta fou e faia mai i le saito durum. O le afifi ua faʻamamanuina e pei o se afifi meli na auina mai i Italia. O faʻailoga meli, faʻailoga o le meli, ata na tusia i lima o nofoaga faʻasolopito o Italia ma se faʻataʻitaʻiga o pepa kraft o loʻo faʻaaogaina. O se faʻamalama vaʻai e mafai ai e le tagata faʻatau ona vaʻai i le pasta i totonu o le pusa aʻo leʻi faʻatauina. O laina lanu o le tutusa saturation ma le pupula e vavaeeseina ai foliga eseese o le pasta i totonu o le laina. O afifi ua lolomiina i luga o le ata PET ma se vali filifilia.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Bel Gusto Afifi Pasta, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Bel Gusto Afifi Pasta e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Bel Gusto Afifi Pasta o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.