Wink Lashes Mamanu o Afifiga by Olga Takhtarova

Wink Lashes Mamanu o Afifiga by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2021

Wink Lashes Mamanu o Afifiga

by Olga Takhtarova

Client: Sot B&d

A' Design Award Auro Winner in Afifi Category

31,925
Verified Award Winner
Verify Award Status for #123477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wink Lashes Mamanu o Afifiga

O Wink Lashes o se faasologa o mamanu afifiga mo oloa faapolofesa e faaopoopo ai laumata faafoliga. O le faasologa e aofia ai vailaau aveese o le gel ma le kulimi, primer, faavavevave o le kelu, kelu, se pusa maneta ma pusa laumata. O se mata ua faataʻitaʻia faapitoa o le faailoga autu lea o ata, ma e faaali saʻo mai ai le faamoemoega o oloa. E iai foʻi i oloa taʻitasi lana lava faailoga, ina ia faigofie ona iloa le eseesega o oloa taʻitasi. O le graphite pogisa, coral pogisa ma le paʻepaʻe o loo fausia ai le palete o lanu. O afifiga e faia i pepa malō ma le palasitika faatasi ai ma le lomiga o le foil.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Wink Lashes Mamanu o Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Wink Lashes Mamanu o Afifiga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Wink Lashes Mamanu o Afifiga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.