Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi by Tiger Pan

Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2021

Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi

by Tiger Pan

Client: Beijing Chuangyitang Sales Co., Ltd.

A' Design Award Ario Winner in Afifi Category

29,942

Verified Award Winner

Verify Award Status for #123934

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi

Niulanshan o se mamanu afifiga fa'atapula'aina mo se ituaiga 'ava malosi Saina, na fa'asalalauina mo le Tausaga o le Povi. O le fagu e faia i tioata ma o le pusa e faia i laau. O le mamanu e 'alofia le fa'atino moni ma fa'aaogaina se foliga fa'aonaponei ma fa'apiped. O se laina sa'o na tipi i le tipi o le tino o le fagu e fa'aatagia ai le tino malosi ma le uiga le fa'apalepale o se povi. O le fa'ailoga o le ituaiga e na'o le tusitusiga fa'ata'ita'i o le mataitusi Niu, o lona uiga o le povi. O le ta mulimuli ua fa'aumiumi e fa'aatagia ai le fasifuaitau Saina Niu se'ia o'o i le i'uga, o se mana'oga e ausia sini. O le fa'amoemoe o le tosina mai o tagata fa'atau talavou.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Niulanshan Fa'atinoga Autu: Afifiga o le Fagu 'Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimensions & Packaging: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tags: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Production Technology: The bottle is made of glass and the box is made of wood.
Design Challenge: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Research: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspiration: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Project Duration: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Operation Flow: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patents: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Team Members: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Image Credits: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan