Mazurro Afifiga Kofe e 19 Poludnik Agencja Reklamowa

O le mamanu Mazurro Afifiga Kofe e 19 Poludnik Agencja Reklamowa o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2021

Mazurro Afifiga Kofe

na mamanuina e 19 Poludnik Agencja Reklamowa

Tagata Fa'atau: Mazurro

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

11,697

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #124176

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mazurro Afifiga Kofe

O Mazurro o se mamanu afifiga mo le kofe. O le mamanu e faavae i luga o se ata faʻataʻitaʻi tulaga ese na fausia i luga o le mataitusi M. O le ata e maua ai i taga kofe se foliga malosi ma pulea. O le foliga faʻataʻitaʻiga geometric faʻaitiitia ma feteʻenaʻiga malolosi e fesoasoani i taga ina ia iloagofie i luga o fata faʻatau i faleoloa. O le ata e maua mai i galuega a Josef Hoffmann, o se tasi na faavaeina le Vienna Workshop, o ana foliga faigofie na aafia ai le amataga o le faiga fou (early modernism). O taga e lolomiina e ala i le lolomiga flexographic. E tolu tofo e ofoina mai, e taʻitasi ma lona lava lanu ma se lolomiga papaʻe i lalo e fatuina ai se aafiaga uʻamea i vaega filifilia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Mazurro Afifiga Kofe, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Mazurro Afifiga Kofe e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Mazurro Afifiga Kofe ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Fua & Fa'apipi'i: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Fa'ailoga: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Tekonolosi Gaosiga: The packaging design was printed on flexographic printer.
Lu'itau o le Mamanu: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Su'esu'ega: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Fa'aosofia: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Umi o le Poloketi: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Fa'agasologa o Galuega: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Pateni: Not applicable.
Sui o le 'Au: Paweł Mikołajec
Dawid Koruszowic
Fa'aaloaloga o Ata: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020