Sienna Monroe Afifili mo Mea Faaselesele e Ricci Williams

O le mamanu Sienna Monroe Afifili mo Mea Faaselesele e Ricci Williams o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2021

Sienna Monroe Afifili mo Mea Faaselesele

na mamanuina e Ricci Williams

Tagata Fa'atau: Summerhouse Collective

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

17,346

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #124404

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sienna Monroe Afifili mo Mea Faaselesele

O Sienna Monroe o le fa'ailoga fa'apisinisi ma le afifili mo se laina o mea fa'aselesele e fa'avae i la'au, e leai se sauaina o manu i lona gaosiga. O le atigipusa meaalofa e fai fo'i ma atigipusa mo le auina atu o oka fa'atauga i luga o le initoneti, lea e fa'aitiitia ai otaota. O le atigipusa e faia mai i pepa pale (cardboard) toe fa'aaogaina e mafai ona fa'apalapala ma e lolomiina i vaila'au valivali mai la'au. O fagu e faia mai i tioata, o se meafaitino e mafai ona toe fa'aaogaina soo, ae o fa'ailoga e fa'aaogaina ai pepa toe fa'aaogaina mai le tagatanuu masani. O se ata fa'aletino e lolomiina e fa'amalū ai le mamafa o mataitusi. O le afifili ua fuafuaina ia teuina ma toe fa'aaogaina pe a uma le oloa.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sienna Monroe Afifili mo Mea Faaselesele, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sienna Monroe Afifili mo Mea Faaselesele e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sienna Monroe Afifili mo Mea Faaselesele e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Fua & Fa'apipi'i: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Fa'ailoga: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tekonolosi Gaosiga: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Lu'itau o le Mamanu: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Su'esu'ega: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Fa'aosofia: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Umi o le Poloketi: The project was completed in Los Angeles during the summer of 2020.
Fa'agasologa o Galuega: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.