City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga e Tanya Dunaeva

O le mamanu City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga e Tanya Dunaeva o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2022

City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga

na mamanuina e Tanya Dunaeva

Tagata Fa'atau: Tanya Dunaeva

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #126443

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga

O tala mananaia o lo'o natia i tua o itu uma o auala tuai ma e le mafai ona fa'afeso'ota'i le A'ai ma so'o se seti itiiti o fa'ailoga e iloagofie. A o suʻesuʻeina le taulaga, e toe maua e le amepasa i le lumanaʻi, e pei o se tamaititi aʻoga e mauaina se faʻataʻitaʻiga i le aʻoga. Mo le fausiaina o le fa'asinomaga, na filifilia ai se vaifofo fa'akomipiuta, e fa'avae i luga o le fa'avae o le fa'ailoga fa'akomupiuta: o le Old National script, fa'atasi ma le fa'aupuga ma mata'itusi iloagofie a le au tusiata avant-garde. O le lanu lanu e laconic-lanu mumu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. City Ambassadors School Lomitusi Fa'ailoga Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Fua & Fa'apipi'i: Design can be fixed at any staff
Fa'ailoga: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Tekonolosi Gaosiga: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Lu'itau o le Mamanu: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Su'esu'ega: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Fa'aosofia: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Umi o le Poloketi: The Project was accomplished during the Summer 2021 in Moscow
Fa'agasologa o Galuega: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Sui o le 'Au: Leonid Slavin - tutor
Dmitry Chernogayev - curator