Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani e Chao Yang, Yiyang Li and Yilin Wang

O le mamanu Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani e Chao Yang, Yiyang Li and Yilin Wang o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2022

Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani

na mamanuina e Chao Yang, Yiyang Li and Yilin Wang

Tagata Fa'atau: Communication University of Zhejiang

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

36,988

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #126459

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani

Scentwalk o se fa'ata'ita'iga o se fa'asinomaga o se kamupani mo se kamupani i le lumana'i e su'e ma teuina manatuaga i le tulaga o le manogi. O le logo o se fa'apu'upu'uga o le igoa o le fa'ailoga ma ua fausia mai manatu o mole o le manogi, fa'amaumauga, su'esu'ega, aoina ma le savali. O le fa'atulagaga o lanu e fa'aoga ai le siliva pepa holographic, o se mea e foliga siliva ae fa'aata le lanu i le malamalama, e fa'atusalia ai le manatu e faapea o le kesi e leai se lanu ae mafai ona faatupuina se lagona. O le fa'ailoga e malosi ma fa'atasi ma se leo fa'apitoa. O pepa fa'asalalau ma oloa e feso'ota'i ma tagata e uiga i le tagata lava ia, paaga, aiga ma uo.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Scentwalk Galuega Autu: Fa'asinomaga o le Kamupani o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Fua & Fa'apipi'i: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Fa'ailoga: future, graphic, concept brand, poster, experimental
Tekonolosi Gaosiga: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Lu'itau o le Mamanu: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Su'esu'ega: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Fa'aosofia: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Umi o le Poloketi: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Fa'agasologa o Galuega: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Sui o le 'Au: Chao Yang
Yiyang Li
Yinlin Wang.