Xiaoxiancao Taga Lauti by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Xiaoxiancao Taga Lauti

by Jin Zhang

Client: Xiao xian cao

A' Design Award Apamemea Winner in Afifi Category

13,326

Verified Award Winner

Verify Award Status for #126463

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaoxiancao Taga Lauti

E ala i le suʻesuʻeina o le amataga o taga lauti, na fuafuaina ai e le mamanu le tala i le Tang Dynasty, ma ave le lauti inu ma lima e ufiufi ai le gutu e fai ma faʻaaliga vaaia autu e faʻaalia ai le tele o tagata e iloa ma fiafia i le lauti i se auala sili atu ona manaia. I tua, e faigofie ona malamalama i ai "tea" e fa'aaogaina e fa'ailoa ai le vaega ma fa'aleleia ai le lagona lelei. O le taga lauti laʻititi e faʻaaogaina le taga alumini pepa faʻatasi ma se tamaʻi afifi tutoʻatasi, lea e faigofie mo tagata faʻatau e ave ma inu.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Xiaoxiancao Taga Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Xiaoxiancao Taga Lauti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Xiaoxiancao Taga Lauti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensions & Packaging: Box size285mm*100mm*35mmPackage content3g*10
Tags: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Production Technology: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Design Challenge: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Research: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiration: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Project Duration: It will be designed in August 2020 and put on the market in September 2020
Operation Flow: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Team Members: Designer:Jin Zhang