Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie by Yeqin Chen

Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie

by Yeqin Chen

Client: Dali Foods Group

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie

Tusitusiga o le Tusi: O le Souldar Cracker o se mamanu afifiga mo se mea suamalie kaseta susu i le tofo sukalati. O le oloa e tuʻu i le ogatotonu o le tuʻufaʻatasiga vaaia. I le itu agavale, o se faʻatulagaga manino e faʻatulaga ai kaseta i mamao eseese e faʻalautele ai le lagona o le avanoa i totonu o se vaega faʻatapulaʻaina. O le sosi sukalati e paʻu mai le pito i luga o le pakete e pei o le timu, liua ai se vaaiga tumau i se mea faʻagaoioia. O le lanu enaena o loʻo faʻaaogaina e fai ma lanu autu e faʻaalia ai le tofo. O le pusa i fafo o loʻo faia mai le laupepa ivory, ma o elemene filifilia o loʻo lomia i le sitama auro. O kaseta taʻitasi o loʻo afifi tuʻufua i totonu o le pusa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Souldar Cracker Faʻamoemoega Muamua: Afifiga Mea Suamalie e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen