Zhen Hao E Afifiga o Meaʻai a Maile e Yuchen Han

O le mamanu Zhen Hao E Afifiga o Meaʻai a Maile e Yuchen Han o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2022

Zhen Hao E Afifiga o Meaʻai a Maile

na mamanuina e Yuchen Han

Tagata Fa'atau: Ningbo Xuanmengzhi Trading Company Ltd.

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

9,320

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #126938

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Zhen Hao E Afifiga o Meaʻai a Maile

O Zhen Hao E o se faasologa afifiga mo meaʻai a maile ma mea suamalie a maile. O le mamanu e faʻaaogaina ai aganuu Saina e ala i le faʻaalia o maile e pei o tupu anamua o vaitausaga eseese. I Saina, e masani ona faamatalaina tagata e ana maile o ni ofisa e tautua i a latou fagafao, ma o lenei manatu e fausia ai ata faatusa. O tagata ata pese maile e faʻaalia ai le vaega tele, e faʻavasegaina ai maile laiti mai maile feololo ma maile tetele. O lanu eseese e faʻavasegaina ai meaʻai a maile mai mea suamalie, ina ia faigofie ona malamalama i le laina oloa. O loʻo faʻaaogaina pepa toe faʻaaogaina, pepa faʻafefeteina (corrugated paper) ma taga alumini foil.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Zhen Hao E Afifiga o Meaʻai a Maile, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Zhen Hao E Afifiga o Meaʻai a Maile e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Zhen Hao E Afifiga o Meaʻai a Maile ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Fua & Fa'apipi'i: 28.5*21cm
20*30cm
20*36cm
23*40cm
Fa'ailoga: Dog food, Oriental style, Package Design, Cartoon Dog
Tekonolosi Gaosiga: Recycled paper, corrugated paper, aluminium foil bag.
Lu'itau o le Mamanu: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Su'esu'ega: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Fa'aosofia: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Umi o le Poloketi: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Fa'agasologa o Galuega: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.