Wu Xing Afifioga by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2022

Wu Xing Afifioga

by Siwei Lai

Client: Huyu

A' Design Award Ario Winner in Afifi Category

24,642

Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Afifioga

O le faasologa o galuega Wu Xing e faaoga manu e fai ma faamatalaga ma faavasegaina i vaega e lima e tusa ai ma o latou uiga. I totonu o ia mea, ina ia faamamafaina le taamilosaga o le soifua faatonutonu i Wu Xing, na faaopoopo e tagata mamanu le oso o le la ma le goto o le la i ata taitasi, o loo faamatala mai ai le amataga ma le iuga o le aso. O le pusa ata o le atiaega faavae autu lea, o loo faaalia ai se lagona o le ufiufi malo ma le tuai. Mai le pusa e pei o le tusi e oo i le fofola atu i le fausaga afifioga e avea tumaoti ma le fata faaaliga. I totonu o lenei fausaga afifioga faapitoa, e mafai ona faaaliga atoatoa pepa taitasi.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Wu Xing Afifioga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Wu Xing Afifioga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Wu Xing Afifioga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release