Future of Banking Fa'amalamalamaga Ata Lafoia e Moree Wu

O le mamanu Future of Banking Fa'amalamalamaga Ata Lafoia e Moree Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Tifaga.

ArioAta Tifaga· 2022

Future of Banking Fa'amalamalamaga Ata Lafoia

na mamanuina e Moree Wu

Tagata Fa'atau: Julius Baer

Manumalo o le A' Design Award Ario i le Vaega Ata Tifaga

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #128313

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Future of Banking Fa'amalamalamaga Ata Lafoia

Na faia e Ms. Wu le vitio lenei mo Julius Baer e faʻamatala ai le auala galue o la latou oloa numera fou mo a latou tupe teu. Mai le fa'ata'ita'iga, tala fa'asolopito, sitaili fa'atulagaina o fa'avaa e o'o i le fa'afiafiaga, na ia fa'ata'ita'i pe fa'apefea ona va'aia le eseesega i le va o galuega mamafa, fa'afuainumera ma le vaitau fou. Na ia faʻaopoopoina faʻataʻitaʻiga vaʻaia e faʻateleina ai le tulaga ese. Na fa'aogaina mafaufauga fa'apitoa ma metotia e fatu ai se vitio fa'atasi ai ma se tala manino fa'amatala ma fa'afiafiaga va'aia. O lenei vitio na faʻaalia ai le lumanaʻi matagofie o le a aumaia e le oloa numera fou.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Future of Banking Fa'amalamalamaga Ata Lafoia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Future of Banking Fa'amalamalamaga Ata Lafoia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Future of Banking Fa'amalamalamaga Ata Lafoia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Fua & Fa'apipi'i: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Fa'ailoga: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Tekonolosi Gaosiga: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Lu'itau o le Mamanu: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Su'esu'ega: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Fa'aosofia: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Umi o le Poloketi: The project started in December 2019 in New York and finished in March 2020 in New York.
Fa'agasologa o Galuega: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Sui o le 'Au: Moree Wu
Fa'aaloaloga o Ata: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.