Qinjianguo Galuega Autū: Afifiga Pauta Ufi by Dongcheng

Qinjianguo Galuega Autū: Afifiga Pauta Ufi by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Qinjianguo Galuega Autū: Afifiga Pauta Ufi

by Dongcheng

Client: Qinjianguo

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #128478

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Colors

The Design

About Qinjianguo Galuega Autū: Afifiga Pauta Ufi

Tusitusiga o le Tusi: O Qinjianguo o se mamanu afifiga mo le pauta ufi u'amea. O le oloa e mulimuli i se ta'amilosaga totō e sefulu tausaga, lea e malolo ai le fanua ma na o le tasi vaitau e totō ai le ufi i totonu o le sefulu tausaga. O le ufi e ola i le eleele faapena e mitiia mea'ai taua tele, ma o le pulu e faia loa ma pauta. O le atigipusa e fua i le 120 i le 120 i le 150 milimita. O ata faaata o loo fausia se faailoga vaaiga o le numera sefulu, e fausia mai i manulele malaga i le tautotogo, ‘āmi i le taumafanafana, galuega faifaatoaga i le tautoulu, laau cedar i le taumalulu ma le tagata faifaatoaga o loo suatia le eleele. O ata nei e faaali mai ai vaitau eseese o le sefulu tausaga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Qinjianguo Galuega Autū: Afifiga Pauta Ufi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Qinjianguo Galuega Autū: Afifiga Pauta Ufi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Qinjianguo Galuega Autū: Afifiga Pauta Ufi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU