Alu sa'o i le anotusi
Fly By Jing Afafau o Mea Fa'aopoopo e Fly By Jing

O le mamanu Fly By Jing Afafau o Mea Fa'aopoopo e Fly By Jing o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.


ApamemeaAfifi· 2022

Fly By Jing Afafau o Mea Fa'aopoopo

na mamanuina e Fly By Jing

Tagata Fa'atau: Fly By Jing

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

17,461

Lanu

Le Mamanu

E Uiga ia Fly By Jing Afafau o Mea Fa'aopoopo

O le Fly By Jing o se mamanu afifiga mo se sosi malulu chili Sichuan e fa'atau atu i totonu o se fagu tioata. O le mamanu e a'a i tu ma aga masani ae fa'afetaui i le auala e 'ai ai tagata i aso nei. O se lanu fa'aalia manino ma se leo tautala sa'o e fa'ailoa ai le afifiga mai isi sosi o iai i le maketi. O fuaiupu 'umi ua lomia i luga o le fa'ailoga e fa'amatala ai le fa'ailoga tau pisinisi ma fa'amalamalamaina mo le tagata faitau. O le mamanu e fa'aataata mai ai tulaga taua ma le fa'amoemoe autu o le fa'ailoga tau pisinisi, lea e maua mai i tofo o Chengdu ma ana faleaiga laiti i le lotoifale.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Fly By Jing Afafau o Mea Fa'aopoopo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Fly By Jing Afafau o Mea Fa'aopoopo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Fly By Jing Afafau o Mea Fa'aopoopo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
Fua & Fa'apipi'i
W 6mm x D 6mm x H 8.5mm, glass jar
Fa'ailoga
Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
Fa'aosofia
The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
Sui o le 'Au
Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency
Fa'aaloaloga o Ata
All images / Photographer / Maria Be

Lagolago Tau Tupe

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

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