Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2022

Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #130643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi

Tusitusiga o le Tusi: O le Guangliang 59Plus Flying o se afifiga o le 'ava malosi fa'atapula'a lona lomiga na faia fa'atasi ma le Falemata'aga o Dunhuang. O le mamanu e tu'ufa'atasia elemene o ata vali a Dunhuang ma ata o le va'alele avanoa a Saina e fa'aalia ai le su'esu'eina o le atulaulau. O se ata fa'aalia ai se Apsara felelei ma se tagata va'alele avanoa e feoti a latou tamatamailima, fa'afeso'ota'i ai le tu ma aganu'u fa'aleaganu'u ma le saienisi fa'aonaponei. O le fagu e pa'epa'e ma manino teisi. O le vali fa'aasu fa'aasea e fa'atusa ai le tulaga o le ma'a jade. O se faiga fa'ao'o maualuga o le fa'apipi'iina o le fa'ailoga i luga atoa o le fagu e fa'aalia ai le ata i le tino atoa o le fagu.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Guangliang 59Plus Flying CoBranded Galuega Autu: Afifiga o le 'Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang