Lineage de La Foliole Afifiga o Lauti by Tiger Pan

Lineage de La Foliole Afifiga o Lauti by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2022

Lineage de La Foliole Afifiga o Lauti

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

A' Design Award Auro Winner in Afifi Category

33,523

Verified Award Winner

Verify Award Status for #130796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole Afifiga o Lauti

O le Lineage de La Foliole o se mamanu afifiga mo le suāʻava aogā o le lauti Pu'er. E masani ona manaʻomia e le lauti Pu'er le iva ni laasaga e faia i lima, ae o le suāʻava aogā o le lauti e mafai ai ona fiafia i le tofo e ala i se auala vave e aumai ai. O loo iai i le afifiga se faʻailoga e pei o le foliga o le lau lauti ma se foliga faʻafatugao, lea e faʻasino i le aumaia o le suāʻava aogā mai lau lauti Pu'er lapopoʻa. O mataitusi Saina i le ituaiga mataitusi Song Ti ua faʻatulagaina i ni foliga eseese e maua ai se leo faʻaleaganuʻu tuai. O laina ma elemene filifilia ua faʻamaufaʻailogaina i le auro, ma o ata faʻataʻitaʻi ua faʻavaʻaina i le auro.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Lineage de La Foliole Afifiga o Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Lineage de La Foliole Afifiga o Lauti e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lineage de La Foliole Afifiga o Lauti e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu