Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi e Tiger Pan

O le mamanu Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi e Tiger Pan o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi

na mamanuina e Tiger Pan

Tagata Fa'atau: Shuanghui Group

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

16,948

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #130897

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi

Tusitusiga o le Tusi: O le Shuanghui Rebrand o se faʻataʻitaʻiga afifiga mo se oloa piʻi puaʻa vela (ham) e faʻatau atu i Saina. O le toe mamanuina o loʻo faʻatumauina ai elemene autu muamua a le fa'ailoga ma suia ata pixelated i ata geometric, ina ia mafai ona iloa le afifiga mai le mamao. O vaʻaiga o le oloa mai tulaga eseese ma tuufaatasiga eseese ua faʻafaigofieina i foliga faataamilo. E tolu vaega o lanu pupula e tuueseese ai tofo eseese. O se faʻatulagaga manino o faʻamatalaga ma se faiga faʻasologa tuufaatasia e fesoasoani i tagata faʻatau ia vave maua le mea latou te manaʻomia. O le tusitusiga fou a le fa'ailoga o loʻo mulimuli i se pupuni malu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Shuanghui Rebrand Faʻamoemoega Autu: Afifiga o Sosisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Fua & Fa'apipi'i: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Fa'ailoga: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Tekonolosi Gaosiga: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Lu'itau o le Mamanu: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Su'esu'ega: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Fa'aosofia: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Umi o le Poloketi: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Fa'agasologa o Galuega: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Sui o le 'Au: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Fa'aaloaloga o Ata: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu