Gregory Donut Afifi Falai Donut e Stora Enso China Packaging

O le mamanu Gregory Donut Afifi Falai Donut e Stora Enso China Packaging o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Gregory Donut Afifi Falai Donut

na mamanuina e Stora Enso China Packaging

Tagata Fa'atau: Stora Enso China Packaging

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #130936

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Gregory Donut Afifi Falai Donut

Gregory Donut o se mamanu afifi e faavae i luga o pepa mo falai e faatau atu e fai ma mea'ai e ave ese. O pepa uma o loo va'aia e ono maua tonu ma mea'ai. O le afifi ua faia i pepa FBB e malosi tele, ufiufi i se vali matt e faavae i le vai lea e puipuia ai le vali lomitusi ma lomia i le vali soya e talafeagai mo mea'ai. O se faatulagaga liliu i le iva sefulu tikeri e mafai ai e le tagata teu afifi ona fausia vave le pusa, o lea e mafai ai ona feaveai lafoia le afifi. E teu i totonu o pusa taitasi le ono donut, ma e lua tulaga tetele o au uu afifi e fetaui mo le ono pe ono tolu sefulu vaega. O ata i le lanu moana o le vasa faatasi ma ata donut ma saito e faamanatu mai ai le aganu'u faitaulaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Gregory Donut Afifi Falai Donut, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gregory Donut Afifi Falai Donut e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gregory Donut Afifi Falai Donut e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Fua & Fa'apipi'i: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Fa'ailoga: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Tekonolosi Gaosiga: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Lu'itau o le Mamanu: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Su'esu'ega: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Fa'aosofia: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Umi o le Poloketi: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Fa'agasologa o Galuega: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Pateni: Structure utility model patent copyright belongs to Stora Enso China Packaging
Sui o le 'Au: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li