Luckinfo Ocean Refreshing Base Serum Afifiina e Wai Ho Cheung

O le mamanu Luckinfo Ocean Refreshing Base Serum Afifiina e Wai Ho Cheung o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Luckinfo Ocean Refreshing Base Serum Afifiina

na mamanuina e Wai Ho Cheung

Tagata Fa'atau: Luckinfo

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131384

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Luckinfo Ocean Refreshing Base Serum Afifiina

O le pito i luga ole atigipusa e tumau pea le laititi ma faigata, ae o le ata o le galu o loʻo lolomi i lalo e faʻalogo i mea o le gataifale. O se vaega o le faʻataʻitaʻiga o loʻo faʻaalia i le pito i lalo e faʻatamaoaigaina ai le lanu sesega, faʻapea foʻi ma le tosina atu o tagata faʻaoga e tatala le pusa. O le fagu e fa'a'aisa i le pito i luga e fa'afeiloa'i ai le mea ua mou atu mai le tapuni pa'epa'e penina i se vaega manino, fa'apea fo'i ma le ufiufiina o le paluga puaoa e ono tupu a'o luluina; o lo'o manino pea le fagu tioata i le pito i lalo e fa'aalia ai le matāua lanu moana tulaga ese e ala ile suau'u matāua sedimentation tekinolosi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Luckinfo Ocean Refreshing Base Serum Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Luckinfo Ocean Refreshing Base Serum Afifiina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Luckinfo Ocean Refreshing Base Serum Afifiina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Fua & Fa'apipi'i: Width 50mm x Depth 50mm x Height 95mm
Fa'ailoga: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Tekonolosi Gaosiga: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Lu'itau o le Mamanu: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Su'esu'ega: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Fa'aosofia: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Umi o le Poloketi: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Fa'agasologa o Galuega: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.